“So, sure…I understand gunbunnies. Or Sniper Babes, or Hot Shots, or Ammo Girls…or whatever you want to call them. Paid to be the pretty giggle and jiggle that will hopefully hypnotize gun nuts into forking over cash. If a little tits and ass makes a guy buy more bang and brass then hooray, capitalism! I get it. Really. But I don’t have to like it.” — Breda
The gun industry has realized that women are a huge untapped market. Smith & Wesson had Julie Golob in their booth at the NRA convention but while she is hot enough to be a booth babe, she was there with her peers as part of the S&W shooting team. There were no booth babes to be seen in any manufacturer’s area.
Back when computers were new, trade shows were full of booth babes. Every exhibitor had a few hot chicks in skimpy clothes that knew nothing about computers. But as the industry matured (in more ways than one) booth babes started disappearing. It turns out that while cute girls are nice to look at, if they don’t know anything they’re not helping you sell and they alienate a big chunk of that vast untapped (female) market.