I hate fake leather, fake wood, fake people and now I get to add fake familiarity to the list.
If you know what I like because we’ve known each other for years, that’s great. But if you think you know me because of entries in a database and expect me to be impressed when a waiter I’ve never met before seems to know all about me, well that’s just creepy. I don’t like it for the same reason I hate waiters that act like they want to be my buddy: It’s fake.
The reason people like familiarity in a restaurant is because it’s real. They visit frequently, they know the owner maybe, they know the waiters and the chef. There is an actual relationship. You can’t replace that with a database.
I want the real thing, or nothing.