“Our online viewers not only want to watch their favorite shows on multiple devices, they want deeper engagement with the programs they love,” said Jim Lanzone , President of CBS Interactive. “The new CBS App gives them the best of both worlds, letting people watch CBS shows on the best screen available for them, with a host of extra features that give them a richer viewing experience whenever and wherever they tune in.”
None of which can happen on cable TV.
Look for more networks to do the same soon. Content providers have realized that the only delivery service they need is the Internet.