Fun Size?

It’s almost Halloween, and it’s time for the “fun size” rant.

Everyone has seen the small versions of candy bars labeled “fun size” bought in bags to hand out to trick-or-treaters. I’m certainly not the first to comment on this phenomenon, but it’s just one example of egregious misuse of words in marketing. How many times have we seen a neighborhood named “Something Estates” filled with mobile homes? Marketing droids have always hyped products to make them seem better than they are.

But that doesn’t excuse the practice. I cringe every time I see “fun size” because if there were any truth in advertising, they’d be called “bite sized” and “fun size” would be on the extra large version.

After all no one calls the skinny anorexic looking girls “Fun Sized”?

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